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Medicinal Cannabis Concept
Project type
Brand Concept
Date
2020
A Conceptual project supporting my hypothesis of "Recontextualising Cannabis through evolved design practices" all products are branded and designed by myself under the name MáMi. The name MáMi was created by drawing inspiration from Magu—a revered East Asian goddess symbolising health, vitality, and healing—thereby grounding the brand in ancient, feminine, and medicinal traditions. Additionally, the name subtly references the Solfeggio frequency “Mi” (528 Hz), known as the “frequency of love” and associated with DNA repair, tying the brand to a holistic and vibrational ethos of restoration and purity.




















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