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Product CGI Art Direction

Collaborators

Javier Pardina
https://pardina.co/

Role

Creative & Art Direction, Visual Language

Project type

CGI / Visual Identity Campaign

An immersive CGI campaign reimagining KI’s product range through speculative environments and stylised lighting. I directed over 50 lifestyle renders across 17 products, crafting visual narratives tailored to education and workplace markets.

Produced in collaboration with CGI artist Javier Pardina, the work blends brutalist references, retro-futurism, and soft material storytelling — repositioning KI as a design-forward brand with visual sophistication and emotional clarity.

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