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Cannabotech Branded Newsletter
Role
Creative Direction, Art Direction, Brand Strategy, Styling
Project type
Brand Photography / Visual Identity Development
A visual identity commission for Cannabotech, a premium UK wellness brand known for its patented M2CBD™ formulations combining medicinal mushrooms with high-grade cannabidiol. I was tasked with creating photographic assets that introduced the brand’s new identity to the UK market—balancing clinical clarity with refined, editorial luxury.
Each visual was crafted to reflect a product range's unique character, using controlled white space, soft tonal gradients, and minimalist styling to communicate purity, precision, and trust. The result is a cohesive suite of images that elevate Cannabotech’s positioning from scientific to aspirational—executed with warmth, restraint, and quiet authority.
