Cannabotech Photography Brief

A visual identity suite developed for Cannavape, one of the UK’s most established names in the CBD vape and cannabinoid wellness space. Each image was art directed to reflect the distinct ethos of its product ranges — from the meditative calm of Natures Vapes, to the clinical sophistication of Canavape Pro, to the organic purity of ECS.

Rather than relying on typical product photography, I crafted conceptual brand images that communicate emotional value. Sky, stone, and leaf textures were selected to express purity, grounding, and clarity — allowing each brand to resonate beyond packaging. The result is a cohesive yet distinct set of visuals ready for print, social, and digital applications, aligned with the elevated wellness tone Cannavape embodies.