Truck Print Campaign

As part of KI Europe’s effort to extend its brand visibility across key logistical routes, I developed a series of branded truck designs printed directly onto industrial tarpaulin curtain sides over a span of three years. These curtain-sided vehicles serve as large-scale moving billboards, offering a high-impact format to communicate brand identity across the UK and Europe. I created multiple layout variations, each adhering to KI’s refined design system and tone of voice. Some featured strong typographic messaging, while others focused on minimalist compositions with emphasis on web presence and visual clarity.The flexibility in approach ensured the company could adapt designs to different vehicles or regional contexts. These large-format tarpaulin prints were not only durable and weather-resistant but also delivered strong visual consistency with other touchpoints in KI’s identity system. The fleet now plays a pivotal role in reinforcing KI’s brand presence throughout its distribution network.