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LEAP Europe Website
Project type
Brand Identity & Web Design
Role
Chief Creative Officer, Brand Strategy, Web Design, Style Guide Development
LEAP (Law Enforcement Against Prohibition) is an international organisation advocating for evidence-based drug reform. Originally founded in the United States in 2002, LEAP has influenced major legislative shifts and now operates across the UK and wider Europe.
Appointed through Endo Agency as Chief Creative Officer, I was responsible for creating the organisation’s first unified visual identity and designing the new leap-europe.org. The site was developed using a clean and conservative design language to emphasise trust, clarity, and authority — reflecting LEAP’s mission while ensuring ease of access to critical policy material.
