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Endo PR Campaign

Project Type

egulatory-Compliant Campaign / Educational Advertising Strategy

Role

Creative Direction, Art Direction, Brand Strategy, Graphic Design

For the very first time, the Advertising Standards Authority (ASA) and Committees of Advertising Practice (CAP) have approved an educational cannabis message to be advertised in the public domain — a huge step forward for the existing cannabis industry, given the extremely restrictive advertising rules surrounding cannabis.

My work has set a new precedent for cannabis marketing, pioneering a fresh, objective view of this contested commodity.

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