Brand & Creative Lead. London based and available now.
Brand strategy, identity systems, art direction and campaigns. Selected work for KI Europe, Collier & Grant and Endo Agency.
Art Direction, Set Design, Styling
For KI Europe’s Fleet collection, I led art direction, set design and styling. Material texture, warm lighting and references to mid century hospitality gave the furniture a coherent visual setting for the campaign.
Creative & Art Direction, Visual Language
I directed a visual language for over 50 CGI lifestyle renders across 17 KI products, working with Javier Pardina. Speculative environments and controlled lighting created a consistent product story for education and workplace markets.
Creative Direction, Art Direction, Brand Strategy, Graphic Design
Working with Marwan Elgamal through Endo Agency, I led strategy, concept, art direction and production for an approved public education campaign. One educational message was carried across London bus media and outdoor advertising in Westminster, Trafalgar Square and Oxford Street.
Direction, Graphic Design, Brand Integration
I developed branded vehicle livery for KI Europe’s fleet, translating its identity into large format curtain side designs. The work was printed on industrial tarpaulin over three years, extending the brand across UK and European routes.
Creative Direction, Art Direction, Brand Strategy, Styling
I directed the concept, art direction and styling for photographic assets introducing Cannabotech’s new identity. The work balanced clinical clarity with an editorial treatment, giving the premium UK wellness brand a consistent visual language for its communications.
Chief Creative Officer, Brand Strategy, Web Design, Style Guide Development
Through Endo Agency, I developed a unified visual identity and designed leap-europe.org for Law Enforcement Against Prohibition. Brand strategy, a clear style guide and website design brought its policy and reform communications into one coherent system.
Art Direction, Photography, Post Production Oversight
I art directed a black and white portrait series for KI Europe, with photography by Marwan Elgamal. Natural expressions and interactions gave the team a consistent, human presence across digital, internal and printed communications.
Art Direction, Original Sound Production
Working with Paper Digital, I directed the visual campaign for KI Europe’s Solon Task Chair. Still imagery, detail views and a 60 second 4K animation used a shared approach to lighting, tone and space to communicate the product’s ergonomic design. I also created and produced the film’s sound from scratch.
Art Direction, Storyboarding, Scriptwriting, Animation Direction
I shaped the art direction, storyboard, script and animation direction for KI Europe’s Clubhouse acoustic pod system. Brutalist architecture and speculative environments placed the product in an aspirational setting, supported by a coherent motion narrative.
Art Direction
I art directed a product campaign for KI Europe’s Postura One Piece Stool. Studio photography combined natural and artificial light, sculptural props and human form to present the recyclable, single piece seat across education and workplace settings.
Brand Concept, Product Design
A self initiated brand and product design concept exploring how design could change the presentation of medicinal cannabis. I created the identity and product range under the name MáMi, with references to health, vitality and restoration.
Graphic Design, Photographic Compositing
As a designer for Canavape, I created three photographic composites for its product lines: Canavape, ECS and Natural Vapes. Each image gave its range a distinct setting while keeping a coherent relationship with the wider UK CBD brand.
Brand Strategy, Identity Design, Creative Direction
Through Endo Agency, I led brand strategy, identity design and creative direction for Collier & Grant, a UK clinic preparing to launch in a regulated healthcare category. Discovery and strategic creative routes developed into a complete identity system and version 1.0 guidelines for consistent patient facing communications.
Brochure Design, Art Direction, Editorial Systems
I designed and art directed ten KI Europe product brochures around a shared editorial system. Each product received its own palette and graphic treatment, while a consistent cover and layout architecture held the range together. Open a cover below to read the brochure page by page.
Available now for creative leadership roles and brand commissions. London based, with remote and international work welcome.
Discuss a roleCommission a projecthelakuart@gmail.com